Nobody likes to pay taxes but everyone, if they have reflected on it for more than a moment, recognizes that taxes are essential to a functioning society. But that is where consensus ends. How high should taxes be? How is it best to structure them? How do taxes effect on behavior? These and more questions are all hotly contested and deeply divisive political issues.
The paper
A new paper is out reporting on research that seeks answers to some of these questions – specifically, what drives people’s thinking about taxes and tax policy? Stefanie Stantcheva, “Understanding Tax Policy: How Do People Reason?” NBER Working Paper 27699 (August 2020) (only the abstract is free unless you have an NBER subscription). Stantcheva is a Harvard economics professor. To note an irrelevant aside, she is a native of Bulgaria who was educated in France and has coauthored articles with Emmanuel Saez and Thomas Piketty if that pigeonholes her for you.
My interest is driven partially by sheer curiosity but more so because the topic was of central interest to the elected officials I worked for – I was told by insiders that the partisan legislative caucuses regularly polled on it, I presume to inform both policy making and campaigning. One might be able to divine an optimal tax policy following philosophical or economic principles or whatever, but if the public/voters won’t buy it, you’re out of luck. So, in the real world of policymaking, political acceptability is a big deal.
Stantcheva’s goal is secondarily to find out what people know, but primarily to probe how they think/reason about tax policy. In part, she wants to see how the average person’s “tax reasoning” differs from the economist’s classic perspective on trading off equity against efficiency. This could help figure out what information might persuade people to change their positions on policies or to determine how much views of taxes are attributable to lack of information or misinformation versus values, norms, partisan identification, or other factors.
What she did
To answer these questions, she conducted two detailed surveys, one each on the income and estate taxes. In addition, some subjects were shown one of three instructional videos intended in a neutral pedagogical way to explain the distributional, efficiency, and tradeoffs (“economist”) perspectives on tax policy. Using the videos was intended to help see how exposure to more information or knowledge would affect one’s views. The responses of those shown the videos were compared with a baseline or control group who did not see them.
Her purpose, as she states it, is not so much to find out how much her respondents know objectively about tax and economics but to uncover:
[H]ow people understand the economy around them and how they will make decisions to support or not given policies. For that, it is their reasoning about the effects of these policies on themselves and on others in the economy including how others will react that matter. The reasoning and underlying perceptions could be right or wrong.
Stantcheva, p. 3.
Stantcheva’s goal is to ascertain her survey respondents’ mental tax models for their optimal tax systems. How each person determines their tax optimum will depend on a variety of factors – perceptions of distributional impacts and efficiency, fairness norms, views of government, partisan identification, and so on. So, her methods attempt to reveal what those factors are and how respondents weigh them with survey and experimental techniques, while controlling for demographic and other background features (e.g., the all-important partisan affiliation or orientation) using sophisticated statistical methods. A tall task.
My take
This is essentially psychological research as much as or more so than classic economics research. Of course, there is a lot of overlap between the two disciplines, since they are both fundamentally about human behavior. This overlap has been revealed by the invasion of psychologists into economics research and analysis and their compelling traditional economists to modify some of their simplifying assumptions about human behavior with the rise of behavioral economics. This has gone to the point where a few winners of the Nobel Prizes in economics have been PhD psychologists.
I have minimal formal training in economics and none in psychology. To make matters worse, I have no background in survey research, so I am hobbled in judging her methods. All that said, they seem to focus on the relevant factors and are careful and rigorous – both in trying to identify how much traditional economics factors play in the evaluation, as well as information or lack thereof, and other intuitive factors such as perceptions of government and so forth.
I am inherently skeptical of survey research. How carefully and accurately people respond is always a question – particularly compared to making decisions that directly affect them personally. (I know that I put little effort into completing surveys when I agree to do them, as compared with making an investment or big purchase – one meaningless data point.) Some obviously seek to game them. No matter, to get answers to Stantcheva’s questions, surveys and lab experiments are what we are left with (other than rampant speculation – my stock-in-trade).
The two surveys were done by email. I wonder how that skews things – certainly somewhat more toward the educated and literate side of the total population. Her reported sample statistics suggests that is so (“respondents were also more likely to have completed high-school and be college-educated than the general population. African-American and Hispanic minorities are also underrepresented.”). Taking the survey with its instructional videos required a nontrivial time commitment for whatever skewing effect that may have in selection bias. To overcome this effect and to encourage careful responses, various monetary incentives were provided. In sum, her survey methods seem especially careful and rigorous to me.
What she found
Responses to open-end questions. Her surveys started with a variety of open-ended questions about the subjects’ goals, what a good tax system’s goals should be, and its perceived shortcomings. The answers (adjusted for the fact that older respondents are more wordy – what?? – oh yeah) were used to generate “word cloud” graphs that scale the size of words by how frequently they appear (“flat tax,” “fair tax,” “too many loopholes” etc.). The value of this stuff mystifies me beyond its momentary eye-catching nature. Text analysis of topics generated the predictable appearance of the partisan divide on lower versus higher taxes, government spending and so forth. As she puts it, “There are clear political differences in the frequency of the distribution, government spending, flat tax, and loopholes topics.” (p. 15)
One interesting thing to me about this text analysis relates to the estate tax, the strong popular revulsion for which has long mystified me. Mike Graetz has written a book (Death by a Thousand Cuts: The Fight Over Taxing Inherited Wealth, co-authored with Ian Shapiro) that is revealing about the origins of that revulsion. The estate tax’s opponents have done a masterful job in shaping opinions and attitudes about it, one of which is the somewhat questionable assertion that it is a “double tax” (because the wealth amasser was taxed initially on the income and then again upon that income held in her estate on death; it’s questionable because much of the value of taxable estates consists of unrealized and untaxed capital appreciation, the valuation of which may reflect valuation discounts). Stantcheva’s textual analysis finds the concept of estate tax as a double tax ubiquitous – it shows up as the dominant words or phrases in all three of the word clouds for the estate tax. (Figure 10, p. 41). These perceptions of it as a double tax cut across partisan affiliation (i.e., many who identify or lean Democratic hold that view too).
Testing knowledge of taxes and economics. No surprise – respondents do not score well on factual knowledge. Notably, they overestimate (by 2X) the income tax paid by the median household, while slightly underestimating that paid by top bracket taxpayers. However, they also “strongly overestimate the share of income going to the top 1% by 25 percentage points on average.” (p. 18) That seems like a weird disconnect to me.
On perceptions of fact, the partisan divide appears. For example, in line with my expectations because of their tax aversion, she finds:
Republican respondents in general tend to overestimate how high and progressive taxes are: they perceive a higher top tax rate, a higher share of income paid by households in the top bracket, a higher share of households in the top bracket, and a lower share of income owned by the US top 1%.
Stantcheva, p. 19.
Notes on the estate tax. Democrats and progressives often assume that the public opposes the estate tax because they misperceive that it may apply to them. The survey provides some slight support for their perspective. It found a significant minority of 32% of respondents thought the estate tax had “very important direct effects” on them. That, of course, is still wildly high for a tax that now applies to about 0.1% of estates (at the federal level). TCJA doubled the exemption, but even before that the federal tax applied to less than 1% of estates.
Stantcheva’s survey reveals factual perceptions about the tax’s reach are quite a bit off:
Respondents believe that the average share of households paying the estate tax is 364 out of 1,000 households and that the median share is 300 out of 1,000 households, when the reality is below 1 out of 1,000 households.
Stantcheva, p. 19.
More remarkable to me is that the survey “shows that people are relatively accurate in their perception of the share of estates that consist of unrealized capital gains which have never been taxed (46% relative to 55% in reality).” (p. 19) That seems a tad inconsistent (by a little more than half?) with the responses to the open-ended questions, which I noted above, that suggested the biggest concern with the estate tax is double taxation. I guess if one thinks that almost half of the burden of the tax is an overreach (double taxation) that is a serious problem. In talking with legislators and members of the public (constituent complaints typically), the 46% figure does not square with my experience. Few I talked with were even aware of the concept or that unrealized and untaxed appreciated capital assets are a large amount of most taxable estates. Some of the explanation is that her question contains a preface explaining what unrealized capitals gain are and, then, solicits a estimate of the percentage they consist of large estates. (p. A-27) The open-ended questions came before any of that, so the word clouds (showing the concerns about double taxation) are mainly attributable to good anti-estate tax PR campaign, I think.
Respondents’ tax reasoning. This section of the paper presents her findings on how people think and reason about the core issues of efficiency, distribution, and fairness.
Her findings on the perceptions of how responsive people are to taxes and efficiency tradeoffs contain some surprises but tend to confirm many of my suspicions:
- Overall, respondents think that people respond most strongly to taxes through evasion, by moving to another state, and reducing their willingness to start or take business risks (“entrepreneurship”). (p. 21)
- Respondents generally think high-income earners are more likely to respond by evading, having their spouses stop working, or moving to another state. (p. 21)
- When it comes to themselves, they think they are less likely to respond to taxes. This is especially true for female respondents. (pp. 21 -22)
- Partisan differences strongly show up (no surprise on this one): “Consistently, Republicans perceive behavioral responses to taxes as 30-50% stronger than Democrats do both for high-incomes and for the middle class. The one exception is the perceived evasion of high-income earners, which is slightly weaker among Republicans. * * * [M]ore Republicans (52%) than Democrats (15%) perceive negative effects on the economy from taxing high-income earners. Accordingly, Republicans also think there are more powerful Laffer effects for high-income earners.” (p. 22) This, of course, matches much of the partisan rhetoric and policy positions. What surprises me is the extent to which she reports that respondents identifying as Democrats appear to believe in the Laffer effect: “The two political groups are not significantly different when it comes to Laffer effects for the middle class: 61% of Democrats and 70% of Republicans believe that tax cuts on the middle class will pay for themselves.” (p. 22) I think one would be hard pressed to find serious economists (regardless of partisan orientation) who would agree with that for the current tax rates.
- Perceptions of behavioral responses to the estate tax pretty much parallel that for the income tax, although survey takers generally expected a stronger negative response to the estate tax (unclear if differences are statistically significant, though). That seems consistent with my perception of Minnesota legislative politics – feelings on both sides run higher on the estate tax and its effects than any other tax, even though it is a very minor tax that applies to very few estates. That, of course, raises the chicken or egg issue – are popular perceptions of estate taxation driving the politics or vice versa. I suspect it is mostly the political rhetoric, but that is something that likely could never be disentangled empirically.
For perceptions of the distributional effects of taxes, not surprisingly, many of the same themes show up:
- On the estate tax, respondents appear to misperceive how it will affect them: “[R]espondents seem to believe that they would gain more than the lower-class, working-class and middle-class households from an estate tax cut, about the same as upper-middle class households, and less than upper class households.” (p. 24) Given the limited reach of the tax for quite some time, few if any upper middle-class families are even affected by the tax. That may help to explain why it has such poor political prospects. People must think they are much higher up on the wealth distribution than they actually are or maybe they think their prospects are really bright? If so, inherent American optimism about one’s prospects may be the real enemy of the estate tax?
- The direction of partisan differences is what one would expect but the size of the difference is sobering to me: “Republicans are much more ardent believers in ‘trickle-down’ effects from income taxes: 60% of Republicans compared to only 10% of Democrats believe in them.” (p. 24)
Perceptions of tax fairness is the big Kahuna of partisan differences:
92% of Democrats believe that wealth and money should be more evenly distributed in the U.S. while only 42% of Republicans do. 69% of Democrats perceive inequality to be a serious or very serious issue, as compared with 25% of Republicans. 55% of Republicans as opposed to 10% of Democrats believe that high-income earners are entitled to keep their income.
Stantcheva, p. 25.
Tying it all together. In the last section of her paper, Stantcheva synthesizes all this information to determine what drives her respondents’ tax policy views. To help do this, she used a “an unsupervised, clustering machine learning algorithm based on the Latent Dirichlet Allocation machine learning algorithm.” (p. 27) (Guess at translation: AI cluster analysis. As an aside, House Research used cluster analysis for a few purposes, such as grouping cities for LGA analysis and presentation purposes. It is time consuming, requiring subjective judgment after reviewing data and trial-and-error assignments. A software program doing this would be a time saver, if it yields results close to those a skilled analyst would make. Of course, one wonders how good the algorithm really is.) This method uses survey answers to assign respondents to clusters of view profiles based on what the respondents consider to be the most salient factors.
On the income tax, the algorithm yields two profiles of views:
- “Profile I believes in redistribution, sees inequality as a serious issue, and emphasizes the unfairness of the economic and tax system.” (p. 27)
- “Profile II does not believe in the unfairness of the system and the seriousness of inequality.”(p. 27) The biggest predictor of holding profile II views is being a Republican with higher income, while being younger than 30 is a lesser factor.
On the estate tax, a similar pattern emerges for the two profiles:
- Profile I respondents are unconcerned about the estates tax and are concerned about inequality.
- Respondents with Profile II, by contrast, feel most people are affected by the estate tax and it is unfair. Again, being a Republican is the strongest predictor holding these views; having a high school or less education is also predictive. (p. 27)
The partisan gap is gaping:
- About one-fifth of Democrats think the income is fair, while 45% of Republicans do. Somewhat less than twice as many Democrats think a progressive income is important than Republicans (84% v. 48%) and over twice as many Democrats support welfare spending than Republicans (80% v. 39%). (p. 28)
- It shows up strongly on government spending generally: “the political affiliation of the respondent is by far the most important predictor of such preferences: left-wing respondents are indeed systematically stronger supporters of increased spending and increased taxation.” (p. 28) No surprise on that.
- One bright spot for me is that when Stantcheva decomposes these views to ferret out their components (she uses four indexes – misperception, distribution, efficiency, and government trust), she found that it reduced the effect of political affiliation. As she puts it: “This highlights that support for current policies is highly shaped by partisanship, much more than fundamental views are.” (p. 29) That suggests that there may be some hope. Misperceptions are a factor, and it may be possible to correct those. The challenge is finding trusted sources who can dispel those misperceptions. The lack of trust in experts (mainly by those on right) will be the challenge.
- Viewing the videos tend to bear this out by materially shifting the perceptions and views of those who were shown them. Whether that can be extended to a more general population is, of course, another question.
Stantcheva’s conclusion
I think it is fair to characterize her take-away conclusion as finding partisan affiliation to be an especially powerful effect on how people view and think about tax policy. Here is a quote from her conclusion:
Many partisan gaps of varying sizes exist not just in policy views, but also in the reasonings about one or several dimensions for each policy: the perceived efficiency effects, distributional implications, and views on fairness. Views on fairness are the most polarized ones. A decomposition of policy support into efficiency, distributional, fairness, government trust, and knowledge factors shows that the perceived redistribution benefits most strongly drive support for or opposition to progressive taxation. An even finer decomposition shows that it is mostly fairness concerns, as well as the lack of belief in trickle down, i.e., the rhetoric that lower taxes on high-income earners can help everyone, that most significantly shape support for redistribution. These correlational patterns are concerned by the experimental results.
Stantcheva, p. 37.
My take
This mostly confirms my (and probably most politico’s) intuitions and experience – partisanship is a really big deal in formulating views of taxes and what tax revenues are perceived to be spent for is a big deal in generating support or opposition to taxes. The benefit of her research is that it is a rigorous, careful, and very sophisticated confirmation of that conventional wisdom. The fact that the videos marginally shifted survey takers’ perceptions and views is a tiny ray of hope, but we’re still in a big mess.
The fact that the use of revenues is such a big factor probably spells the death knell for the textbook public policy ideal of a big pot of money (the general fund) that budgetary decision-makers allocate it to the most important uses. Dedicated funding will likely be necessary to generate political support for funding. That was probably also the lesson of passage of the Legacy constitutional amendment, much as it irritated my sense of good government decisional processes on multiple levels. Most people are okay with tax increases if they have confidence the money will be used for stuff they think is beneficial. So, expect more dedicated funding. That may make funding of necessary, but unsexy or largely invisible, functions (prisons, tax collection, tech infrastructure for government agencies, etc.) increasingly difficult.
Coverage by others
Joe Thorndike (Tax Analysts) Stop Arguing About Tax Fairness — You’re Not Convincing Anyone (October 1, 2020). Money quote on how partisan identification has a strong effect on perception of the behavior response to taxes: “This partisan division about the behavioral response to taxation should come as no surprise: It mirrors the division we see in elite political discourse every day. I think it’s fair to say that elite conservatives in politics and the media consistently overestimate the behavioral response to taxes, while liberals consistently underestimate it.”
Howard Gleckman (Forbes), What Do People Think About Taxes? They Are Partisan, Dazed, And Confused (September 11, 2020). Money quote: “Partisanship defines not only what people think about taxes, but how they think about taxes.”
This is not exactly on Stantcheva’s piece, but rather touts the author’s forthcoming book on tax attitudes, which I plan to read, Christopher Faricy and Christopher Ellis, The American Dream Is Tax Reform’s Biggest Obstacle, NY Times (October 4, 2020). Faricy and his coauthor, are both political scientists. He claims their work, also based on survey research, finds a link between tax expenditures that disproportionately benefit the very high-income individuals, but are perceived by the middle class to benefit them. He argues that TCJA’s higher standard deduction will sever this link, undercutting support for these provisions.
Our analysis predicts that as fewer middle-class households claim the regressive tax benefits, these programs will become less popular and politically vulnerable over time.
So policymakers looking for federal money — to shore up Social Security and Medicare, expand health care insurance and pass green energy initiatives — may find it easier to increase revenues. They can strengthen the I.R.S., giving it the resources necessary to pursue wealthy tax cheats and eliminate regressive tax breaks without worrying about a middle-class revolt at the ballot box.
Ibid.
I am skeptical and anxious to see the book’s data and analysis. Of the top six tax expenditure provisions he cites to (via a link to TPC) only one, the charitable contribution deduction, is affected by TCJA’s standard deduction increase. The others are all exclusions from gross income or adjustments to AGI.